Date: 2004 – 2009
Client: Shoreditch Trust
Location: Shoreditch, London
Joule’s successful partnership with Shoreditch Festival dates back to the festival’s first year in 2004, and has helped fulfil its aim to make people feel proud about where they live and celebrate Shoreditch with its neighbours. The role of Joule has encompassed overall festival management, production management, programming the main music stage and all the other components, and delivering and facilitating 100s of participatory events for, by and with the community.
Becoming an annual highlight of the east end of London’s cultural calendar, Shoreditch Festival had an impressive record in delivering high quality performances and imaginative initiatives, which are bold, creative and engaging. Highlights during Joule Management included fireworks and free concerts by the Royal Philharmonic Orchestra (07/08/09), an annual carnival parade around Shoreditch leading into mass celebratory events packed with community participation and professional performances in Shoreditch Park; Shoreditch Africa (05/06); and Bob and Roberta Smith’s public art project (06).
In both 2008 and 2009 the Festival won National Regeneration Awards.
